Rise Fast. Work Young.

Client: Hospitality Rising

Sector: Hospitality

Role: Concept, Design, Branding, Creative Direction

Rebranding the hospitality sector, to make it an industry young people want to work in.

'Hospitality Rising' came to us with a big problem. A staggering 188,000 job vacancies in the United Kingdom's hospitality sector and an unfortunate reality that 80% of UK workers view the industry as unattractive. "Rise Fast, Work Young" introduced a distinctively new brand to the sector, emphasizing the positive aspects of hospitality as an industry in which individuals can unite and enjoy themselves.

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