Client: Hospitality Rising
Sector: Hospitality
Role: Concept, Design, Branding, Creative Direction
'Hospitality Rising' came to us with a big problem. A staggering 188,000 job vacancies in the United Kingdom's hospitality sector and an unfortunate reality that 80% of UK workers view the industry as unattractive. "Rise Fast, Work Young" introduced a distinctively new brand to the sector, emphasizing the positive aspects of hospitality as an industry in which individuals can unite and enjoy themselves.