The Peperami Wedding

A non-traditional snack, breaks the biggest tradition of all.

One of the most bombastic meat snack brands in the UK, Peperami is known for its daring attitude and for defying the status quo, and what better way to do so than to disrupt the most traditional of British institutions: a wedding.

Here is the story of the Peperami Wedding, a cross-media social/PR/activation that has brought the brand back to the front cover of every British newspaper.