campion

Concepting, designing and launching a prototype service that aims to prevent accidents, in the dark.

Campaign Magazine named it 'Brand Story of the Year'. A project that challenges what insurance can do. Rather than just fixing things faster, perhaps it could prevent accidents from ever happening?

We went to Petworth, the most notorious nighttime accident blackspot in the UK, and piloted an innovative new service. On demand lighting in the form of drones that you can summon with your smartphone.

Testing & Development

We spent almost 2 weeks on location, testing the service with local residents. Selected volunteers could use the app to call on the fleet to light their way if they were walking, cycling or even driving in the dark.

We continued to refine, test and update the app and the Fleet in preparaton for it's full PR launch.

A legacy for the open source community

The entire project was created open source, with contributions from as far as Australia. Many of the innovations to come out of the project are now widley used for free across the drone development community.

Fleetlights technology is now also being used by search and rescue organisations across the UK, today.

"Fleetlights has been really exciting for Direct Line; symbolic of our intent to develop high performance solutions to everyday challenges. We deliberately created the Fleetlights code on an open-source basis in the hope that this would help us to accelerate. Now that we are using the technology to develop the drones for sea rescue it has happened much faster than anticipated."

Mark Evans | Marketing Director Direct Line