The Extra Hour

Convincing 6 of the biggest brands, advertising on the worlds most iconic site, to scrap brand guidelines and give us their media for free.

We took over Piccadilly Circus when the clocks went back in October, to highlight the Marie Curie nurses who were working extra that night.

In that hour we gained an awful lot. Over 670,000 impressions, a reach of over 800,000, a 60% increase in social mentions of Marie Curie, and all we spent was a little time.